Yellow Angel awards

Audi
Hieronder krijg je meer informatie over de Yellow Angel Awards, jaarlijkse verkiezingen die in Duitsland gehouden worden met betrekking tot mobiliteit.

En zoals de foto hierboven al verraadde: Audi valt in prijzen. En niet de minste prijs. Audi krijgt namelijk de prijs voor het merk met het beste imago. Niet mis zou ik zo denken. Audi is dan ook geweldig goed bezig met de uitbreiding van zijn gamma. Al dat goed nieuws kan je hier, hier en hier lezen.

Ook Mercedes valt in de prijzen. Ze krijgen namelijk de prijs voor de meest populaire wagen, met name de Mercedes C-klasse.

De prijs voor de technologieën met de hoogste kwaliteit is voor VW, dat beloond wordt voor zijn TSI-motor en zijn DSG-versnellingen.

Wat de respectievelijke merken er zelf over te zeggen hebben, kan u hieronder lezen.

Prize for TSI and DSG: “Yellow Angel 2008” Award for Volkswagen’s Latest High-End Technologies
Prof Winterkorn: “The highly efficient combination of TSI and TDI with super automatic DSG transmission is the only system of its kind anywhere in the world”
Wolfsburg, 17 January 2008 – Volkswagen was today awarded the ADAC (German automobile club) “Yellow Angel 2008” prize. Europe’s most successful carmaker won the award in the category “Innovation and Environment” for the latest TSI engine and its new 7-speed DSG technology – a combination employed exclusively by Volkswagen. 7-speed DSG is available immediately in combination with the new 90-kW TSI engine or a 77-kW (105-PS) TDI for the Golf, Golf Estate, Golf Plus and Jetta.

Prof Martin Winterkorn, CEO of the Volkswagen Group, personally accepted the award in Munich. Speaking at the award ceremony, he said, “We have already sold more than one million cars with 6-speed DSG technology and in so doing have triggered a boom for automatic gearboxes. Thanks to DSG, a growing number of customers is choosing this intelligent automatic transmission even in compact-class cars. We have been running extra shifts at our components plant in Kassel to satisfy the demand. No wonder, given that this comfortable DSG technology is faster, more fuel efficient and sportier than any other gearbox technology. The highly efficient combination of TDI and TSI with super automatic DSG transmission is indisputably the only system of its kind anywhere in the world. We are now taking this success story to the next level with our new 7-speed DSG. And we are very honoured by the fact that the ADAC jury has clearly recognised the potential of this technology and awarded it the prize based on its sincere conviction.”

This potential is ideally reflected in the combination of 7-speed DSG and a 90-kW (122-PS) TSI engine. While operation of the high-tech petrol engine in the Golf using a manual six-speed gearbox requires just 6.3 litres of unleaded super petrol per 100 kilometres, when coupled with 7-speed DSG technology, fuel consumption in that same Golf TSI comes down even lower to a mere 5.9 litres.

Stuttgart – The Mercedes-Benz C-Class has emerged the winner of Germany’s largest vote for the most popular car by a wide margin. Accordingly the motoring organisation ADAC has presented its sought-after “Yellow Angel 2008” award to this Stuttgart-made public favourite.
The “Yellow Angel” awards, which the ADAC presents annually for outstanding performance, are named after the nickname given to the ADAC’s friendly breakdown service personnel and are among Europe’s most sought-after motoring awards. Consumers find them a valuable decision-making guide, as criteria such as price/performance ratio, practicality, economy, safety and environmental compatibility also play a part in the selection process.
The vote was between 36 vehicles which newly entered the market in 2007. Around 340,000 people cast their votes and awarded first place to the Mercedes-Benz C-Class by a wide margin over the runner-up. Europe’s largest motoring association – it has around 16 million members – rewarded this clear-cut result with the “Yellow Angel 2008” award for Germany’s favourite car.
The C-Class has set new standards in its segment since its market launch at the end of March 2007. In addition to an appealing design and hallmark Mercedes refinement, it also offers the latest technical advances. These include, for example, the AGILITY CONTROL package with situation-responsive shock absorber control, the Intelligent Light System with five different lighting functions and the anticipatory occupant protection system PRE-SAFE®.
Germany’s favourite car is also very much a bestseller. With 261,500 examples sold in 2007, unit sales of the saloon increased by 57 percent.
The C-Class has already collected several awards for its exceptional status in the mid-range segment. The readers of AUTO BILD voted it the most attractive saloon, the motoring magazine “auto, motor und sport” declared it the most appealing medium-sized car and 350,000 participants in Europe’s largest internet survey voted it Europe’s favourite car with the 2007 “Carolina” Internet Auto Award.

Audi awarded Yellow Angel for best image
• ADAC AutoMarxX study confirms Audi’s continuing success
• “This award goes to our entire team,” says Stadler
• Brand with four rings also a leader in quality and technology

Audi has taken first place in the AutoMarxX image and brand study by Germany’s ADAC automobile club. Rupert Stadler, Chairman of the Board of Management at Audi, accepted the coveted “Yellow Angel” prize today in Munich.

“Our product and quality initiative continues to bear fruit. This important award goes to our entire Audi team,” Stadler said at the award presentation. “Without their contributions, our success would not be possible.”

Reasons for the success of the Audi brand, according to ADAC, include technical advances and an astonishing variety of new models along with careful brand management and the use of a consistent design language. This has allowed Audi to develop into a premium brand that represents high prestige.

Audi took one of the top positions in almost every category measured, and bested the competition in particular when it came to image and technology. The brand was also among the front-runners in the areas of efficiency and quality.

Audi was able to celebrate additional top rankings while accepting the “Yellow Angel” award. The compact Audi A2 took second place in breakdown statistics, while the Audi A5 came in second as Germany’s most popular car for 2008, closely followed by the new A4 (fourth place) and the R8 (fifth). This rounded out the successful overall picture for the Audi brand.

AutoMarxX is the most comprehensive national informational measurement of the effectiveness and image of car brands. The study, which is carried out multiple times each year by ADAC and the Gelsenkirchen University of Applied Sciences, includes 33 carmakers. The study considers the criteria of brand image, brand strength, customer satisfaction, breakdown statistics, environmental compatibility and product quality. AutoMarxX has been computed since September 2001. Audi has been the winner on the last three occasions.

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